Solid Walls Are the Enemy of Retail

When people walk into stores, showrooms, and other retail businesses today, the last thing they want to see is a solid wall. People today expect transparency, both figuratively and literally. So when they see an opaque wall that they can’t see through, it instantly turns them off to your business.

The ideal solution is to replace any solid wall you can with transparent glass. From display cases to dividing walls to exterior windows, top-quality glass by TemperGlass builds customer confidence, gives a clear view of your offerings, and even reduces your utility costs by letting light flow freely through your business.

Walk-Through

Try this experiment: Do a walk-through of your business right now. Start from the sidewalk outside your store or showroom and make your way inside, then go from front to back. Make special note of any solid wall or other obstruction that prevents you from seeing directly through to whatever is behind it.

Now consider what would happen if you replaced each of these solid walls with sell-through glass. Put yourself in the perspective of a customer. Would it be easier to see the products and/or services that are offered? Would it make you more likely to do business with you? The answer to both questions is “Obviously, yes!”

TemperGlass

At TemperGlass, we specialize in glass installations in small- to medium-sized businesses. In addition to working with homeowners and residential contractors to install frameless glass showers, we also help business owners open up their retail space by replacing solid walls with see-through glass.

Seeing is believing. And today’s savvy customers have come to expect transparency from the retailers they do business with. Replacing as many solid walls as is practical with brilliant, confidence-boosting glass offers a fast track to building customer loyalty, increasing sales, and building your business’s bottom line.